The Worst Advice We've Ever Heard About Content Marketing Funnel

A Content Marketing Funnel Explained

A funnel for content marketing helps potential customers to learn more about your company help them solve their problems and be confident about buying from you. Content is best suited for every stage of the funnel.

Infographics, videos and checklists are effective in drawing attention, generating leads and keeping readers engaged. Content that is gated, such as templates and guides works well at this stage.

Awareness

At this stage, consumers are only aware of your brand and the services you offer. This is the stage where content is created to educate and inform potential customers about the issues your solution solves as well as its differences from competitors.

Think about the keywords your customers use when searching online. Using keyword research, you can figure out what terms your customers are searching for that indicate a need for your product or service. This information can be used to create an editorial calendar and decide which content pieces will target those terms.

As a bonus creating content for this part of the funnel can help you build your brand affinity with customers. If your customers are more informed about your brand, they will have more faith in your ability to solve their problems. This translates into higher conversion rates, be it purchase orders, newsletter sign-ups or click-throughs to your website.

A well-executed strategy for content can aid in closing this conversion gap. For instance, if find that the vast majority of your content is aimed at awareness but not enough of it is helping buyers make a purchase decision, you can increase spending on advertising campaigns to target keywords in the middle of the funnel.

Social media is a different way to increase your bottom-of funnel conversion. Social media platforms such as Twitter and Facebook permit you to communicate directly with your customers, providing you the chance to show your customer service. This can range from tweeting good reviews to promoting special offers.

You can also make use of existing content to guide buyers through the funnel, such as case studies or blog posts. If you write a blog post that explains why your product is superior to the competition's you can share it via social media and ask your readers to sign up for your email list to receive more information. You can also encourage conversions at this stage by asking users to tag you on their social media posts once they have used your product. This will motivate others to do the same and help spread the word about your company.

Then there is the consideration

A successful content strategy will include a variety of content types that attract customers at every stage of the funnel. For instance, brand awareness campaigns might contain ads however, they should also feature blog posts and infographics that address common objections and concerns. The content can then be distributed via social media and email to increase organic traffic.

As consumers progress through the consideration stage and begin to look for specific features of products that will assist them make a purchase decision. Frequently asked questions (FAQ) pages are a great type of content for this phase. Use tools for keyword research such as Ubersuggest or search for popular industry hashtags to find the people who are asking. Then, craft answers to these questions and then place them in your content funnel map.

During this stage it is crucial to present an unambiguous value proposition that shows potential customers what your product or service will solve their problem and make them more money. The content should also emphasize your brand's distinctiveness in comparison to the competition.

This is a straightforward stage to gauge since the consumer is making a purchase. To see whether you're getting the job accomplished, look for metrics like conversion rate as well as the number of transactions and click-through rates.

As consumers reach the advocacy stage and become advocates for your brand, it becomes increasingly important to them. They will be sharing your content with others because they are so passionate about it. This is a highly effective way to grow your audience. But you'll have to focus on creating content that encourages people to share it, instead of focusing on only engagement metrics. Consider using a tool like Sprout Social to track the social shares that result from your content marketing efforts. This will give you a more precise picture of your influence.

Decision

People are looking for content in the decision-making process that substantiates the purchase and provides instructions on how to use the product. At this point they want to be certain that the product will solve their issue and justify the investment. At this stage it is essential to provide high-quality content, such as product guides, case study videos, and customer success tales are crucial. Your customers would like to ask questions and receive answers from your support team. Providing them with personalized emails and round-the-clock customer support is an excellent way to please your customers and encourage them to share their experience with others.

It is your hope that by this point, the customer will become an advocate for your brand and promote it to their friends and co-workers. In order to convert those who are advocates to raving fans you'll have to provide them with valuable content that will help them make the most of your product or service. Personalized newsletters, tutorial videos, free trial offers, and loyalty programs are excellent ways to do this.

It's time to start focusing on retention after your audience has turned from leads into paying customers. Content marketing funnels tend to focus on revenue as their final goal. However, consumers will remain in contact and interact with brands even after they have made purchases. It's essential to think of funnels as a dynamic model that incorporates revenue, not a static model.

The standard funnels for content marketing are useful for creating your strategy, but they do not take into consideration the complexity of the buyer's journey. Reimagining the content marketing funnel as circular models will aid in developing a more holistic strategy. By planning for every step of the journey you'll be able create content that is engaging your audience and drive conversions. Then, you can utilize the information from these conversions to enhance your strategy and ensure that it is working effectively. Are you ready to experience the impact that this strategy can make for your business? Contact us today and request a complimentary content marketing guidebook.

Retention

A funnel for marketing content is a valuable tool that can help brands plan their strategy, implement it, and measure its effectiveness. It can also help them identify the areas where they are lacking in their strategy. For instance the case where a brand has a significant amount of content that is geared towards increasing awareness and generating interest, but a small amount targeted towards the middle of the funnel, they should be focusing on creating content that is targeted at this stage.

Use tools like Ahrefs that examine the average time on page and bounce rates of each piece to determine how specific your content is. The higher these numbers are, the better your content is performing.

It's crucial to regularly update and keep relevant the content you create to be at the top of your funnel. This will keep your customers interested in your brand and its products and services. This can be done by creating new content that focuses on keywords, answers questions that your audience is likely to search for, and provides the most the latest information regarding your business or product.

When your customers enter MOFU, they will be looking for more information about your products or services as well as solutions to their problems. At this stage, it's important to build trust by offering honest reviews and demonstrating value.

In the final stage of your funnel for marketing content, your customers will decide whether or not to purchase. This is achieved through gated content that requires an email or another form registration to access. This content is designed to turn the engagement and awareness you've built at the top of your funnel for content marketing into qualified leads for your sales team to follow up with.

what is content marketing  can still influence your customers' journeys through your brand, even though the sales and support teams are the primary ones responsible for retention of customers. Create content that is enjoyable for your customers throughout the entire process of content marketing. This could include useful resources, behind-the-scenes information and special offers that only your target audience will be able to access. If you can build trust with your audience, then they will become your most loyal advocates and will help you reduce the time to sell.